Last Modified: April 19, 2016


Your privacy matters a great deal at Bahlsen. This Privacy Policy describes the types of information we gather from individuals visiting our website, (“Website”), and how we use that information.

By accessing our Website, which is owned and operated by Bahlsen N. America, you agree to be bound by this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our Website. Every time you visit our Website, your visit will be subject to the then-current version of this Privacy Policy located on this page. When you visit our Website, you should check the date of the Privacy Policy and review any changes that have been made since your last visit to our Website. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

You should read our Terms and Conditions together with this Privacy Policy. By accessing our Website, you are acknowledging that both this Privacy Policy and our Terms and Conditions apply to your use of this Website.

Information Collected by Us

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name, address, e-mail, or other contact or account information (“Personal Information”).

We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies,” which are small electronic data files stored on a user’s computer containing information about the user. Cookies allow us to aggregate user data and analyze how the Website is being used by visitors in order to optimize and create the best possible customer experience. The cookies we use do not hold any Personal Information.

At any time you can change your web browser settings to reject or delete cookies that have already been saved on your computer. However, rejecting or deleting cookies may prevent some parts of the Website from working correctly on your computer. You may also stop cookies from being deployed on your computer by configuring your browser not to accept them. Your browser’s “help” feature will provide you relevant information on this topic.

Specific information we may collect automatically when you access our Website includes information such as your Internet Protocol (IP) address, computer and connection information, internet browser type, operating system and platform. We may also collect the full URL (Uniform Resource Locator) clickstream including how you came to our Website, what you viewed, how long you stayed, and when you left, including the date and time. We also may place information in our e-mails to you (such as a web beacon) that allows us to measure our e-mail deliverability and effectiveness. Finally, we may use software tools to help us analyze session information including response times, page interaction information (e.g., clicks, mouse-overs, and scrolling), and download errors.

Web Analytics

We use website analytics tools such as Google Analytics to measure the performance of the pages on the Website. We only use trusted web analytics platforms that provide statistical insight into interaction and behaviors of website visitors.

These platforms work by dropping a cookie onto your computer on our behalf. The information gathered by the cookies will be transmitted to a secure server and fed into the analytics software. This software will provide us with information about website usage that reflects visitor behaviors and used to enhance our website experience.

Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. The Google Analytics Terms of Service agreement is available online at The Google Privacy Policy is available online at Google’s own explanation of how it uses information collected by Google Analytics is online at You can prevent Google Analytics from recognizing you on return visits to this Website by disabling cookies on your browser.

Contests and Sweepstakes

We may from time to time offer contests that allow you to enter electronically. Information provided by you will be used if you are selected as a winner to contact you and/or supply you with an award/prize.


We sometimes ask visitors to our Website to participate in surveys. The responses are used to help us better serve our consumers’ needs. If your responses are shared, they will not contain any Personal Information.

Children’s Online Privacy Protection Act Compliance

We do not, under any circumstances, knowingly collect information from anyone under 13 years of age. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us at or at the following address:

Attn: Customer Service, COPPA
Bahlsen North America Inc.
120 Eagle Rock Avenue, Suite 250
East Hanover, NJ 07936

Once we receive your request, we will delete that information from our databases as soon as is reasonably practicable.

E-mail Communications

If you provide us with your e-mail address, we may communicate with you by e-mail. If you do not want to receive e-mail from us, you may unsubscribe by clicking the unsubscribe link at the bottom of any e-mail. We will not share your e-mail address with others without your consent.

We Do Not Share Information About Our Customers

We do not share, sell or disclose your Personal Information with any third party except when necessary to fulfill orders, supply awards or prizes as stated above or to provide you with customer service.

We reserve the right to access, preserve, and disclose any information as we reasonably believe is necessary, in our sole discretion, to (i) satisfy any law, regulation, legal process, governmental request, or governmental order, (ii) enforce this Privacy Policy and our Terms and Conditions, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues (including exchanging information with other companies and organizations for fraud protection and spam/malware prevention), (iv) respond to user support requests, or (v) protect the rights, property, health or safety of us, our users, any third parties or the public in general.

Links to Other Websites

Our Website might include links to other websites. While we do not provide our customers’ Personal Information to these third-party websites, we cannot be responsible for the privacy practices of those websites, and we caution you to be aware of the privacy practices of all websites. Our Privacy Policy and other policies do not apply to any other website.

Your California Privacy Rights

If you are a California resident, you may ask us for a notice identifying the categories of personal customer information that we share with our affiliates and/or third parties for marketing purposes and to refrain from sharing your personal information with certain of these entities for their marketing purposes. Please tell us your preference by contacting us at or at the following address:

Attn: Customer Service, California Privacy Rights
Bahlsen North America Inc.
120 Eagle Rock Avenue, Suite 250
East Hanover, NJ 07936

In your request, please specify that you want a “Bahlsen California Privacy Rights Notice.” Please allow 30 days for a response.

Do Not Track

Bahlsen does not track our Website visitors across third-party websites for the purpose of providing targeted advertising. Accordingly, Bahlsen does not respond to web-browser Do Not Track (“DNT”) signals.

Third parties that have content embedded on the Bahlsen Website may set cookies on a user’s browser and obtain information about the fact that a web browser visited a specific Bahlsen webpage from a given IP address. Third parties cannot collect any Personal Information you have provided to us through the Bahlsen Website unless you provide it to them directly.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Please do not send sensitive data (e.g., Social Security, bank account, or credit card numbers) to us by e-mail.

Terms and Conditions, Notices

Whenever you visit our Website, your visit, and any dispute over our privacy policies is governed by this Privacy Policy and our Terms and Conditions, which include certain limitations on damages, disputes, and choice of law provisions.


Since we continuously strive to improve our business and your experience on our Website, we may change this Privacy Policy and our Terms and Conditions. Users of our Website will be notified of any major changes to this Privacy Policy on our homepage. You should regularly access this section of our Website in order to review the most recent version of our Privacy Policy.

Contact Us

Thank you for visiting our Website. If you wish to receive further information regarding our privacy practices, contact us at or at the following address:

Attn: Customer Service
Bahlsen North America Inc.
120 Eagle Rock Avenue, Suite 250
East Hanover, NJ 07936

Your consent applies to the following domains:

Your current selection: Allow selection (Notwendig, Statistik)

Date of consent:

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