131 years after we first opened our doors, Verena Bahlsen, Hermann’s great granddaughter, joined the business as an active shareholder. We also hired our first non-Bahlsen CEO, Phil Rumbol.
Our very first biscuit, named after Hanover’s prominent polymath, Gottfried Wilhelm Leibniz, was created by Hermann Bahlsen. Its buttery taste and satisfying snap landed it a gold medal at the 1893 Chicago World’s Fair.
We put our name in lights with one of Germany’s first neon signs, lighting up the sky above Potsdamer Platz.
We created long-life packaging and symbolised it with our TET sign. The sign – a rising sun and snake – derives from an ancient hieroglyphic meaning ‘everlasting’. That was Hermann Bahlsen’s goal. To build something that endures. Four generations later, it is still our goal.
If we believe something can be better, we’ll make sure it is. Along with the first punch card, we also brought the first assembly line to Europe, eight years before Henry Ford adopted it for his cars.
Hermann Bahlsen’s legacy was handed down to his sons Hans, Werner and Klaus who restructured and refreshed the company, keeping Hermann’s curiosity at the core.
Another first, our airtight and waterproof packaging set new standards for the freshness and shelf life of our products
In 1975, Werner and Lorenz came on board, marking the third generation of Bahlsens in the business.
Looking good for our age – we celebrated our big birthday on July 1st.
We refreshed and restored our original home, now one of Hannover’s famous landmarks. And we’re still there today.
Our Barsinghausen production factory won the prize for modernization at Germany’s Factory of the Year competition.
And if something can be improved, we improve it – whether it’s our packaging or our products.
We’ve always believed that if you’re part of Bahlsen, you’re part of our family. Four generations later, it’s something we still believe.
For us, it’s not just a biscuit, it’s a passion. From the ingredients we use to the packaging our biscuits arrive in, we give every detail the time it deserves.
Our TET logo – a rising sun and snake – derives from an ancient Egyptian hieroglyphic meaning ‘everlasting’, much like our legacy.
We work closely with our trusted partners to ensure the sustainability and quality of our ingredients.
We believe the same is true of our biscuits.
We won’t stop until we get it just right. That’s why, when Klaus Bahlsen created our famous Waffeletten, he invented an entirely new machine to delicately roll and shape warm wafers, creating the perfect circle.
We believe packaging can be more than functional, it can be beautiful too. So over the years, we’ve worked closely with some of Germany’s finest artists, using our packaging as a canvas.
An original Heinrich Mittag design
Featuring original illustrations by Martel Schwichtenberg
Our signature ‘Bahlsen’ lettering, hand drawn by Martel Schwichtenberg
An original abstract design by Emanuel Josef Margold
Art-deco design by Martel Schwichtenberg
A Pop Art take on our tin by Eva Grossberg
Geometric Op Art design by Eva Grossberg
An original illustration by Martel Schwichtenberg
Our pioneering packaging deserved something a little special, so we worked with German graphic artist, Heinrich Mittag, to design it.
Our best-selling ‘Express Tin’ was given an art deco makeover by painter Martel Schwichtenberg.
Designed by Martel Schwichtenberg, our iconic Bahlsen lettering landed on packs in 1928.
No sooner did Emanuel Josef Margold design our colourfully printed Limited Edition tin, then it quickly became a collector’s item.
A lot changed in the 1920s, and Schwichtenberg’s angora tin introduced us to art-deco design.
While Pop Art dominated the 1950s, designer Eva Grossberg dominated our tin designs
More than just a biscuit tin, Grossberg’s Op Art designs are functional works of art.
We’re not the only ones with an eye for a beautiful biscuit tin. Over the years, our Limited Edition designs have become highly-coveted collector’s items.