We work closely with our trusted partners to ensure the sustainability and quality of our ingredients.
We’ve always believed that if you’re part of Bahlsen, you’re part of our family. Four generations later, it’s something we still believe.
We believe the same is true of our biscuits.
For us, it’s not just a biscuit, it’s a passion. From the ingredients we use to the packaging our biscuits arrive in, we give every detail the time it deserves.
Our TET logo – a rising sun and snake – derives from an ancient Egyptian hieroglyphic meaning ‘everlasting’, much like our legacy.
And if something can be improved, we improve it – whether it’s our packaging or our products.
We won’t stop until we get it just right. That’s why, when Klaus Bahlsen created our famous Waffleletten, he invented an entirely new machine to delicately roll and shape warm wafers, creating the perfect circle.
We believe packaging can be more than functional, it can be beautiful too. So over the years, we’ve worked closely with some of Germany’s finest artists, using our packaging as a canvas.
An original Heinrich Mittag design
An original abstract design by Emanuel Josef Margold
An original illustration by Martel Schwichtenberg
Art-deco design by Martel Schwichtenberg
Featuring original illustrations by Martel Schwichtenberg
Our signature ‘Bahlsen’ lettering, hand drawn by Martel Schwichtenberg
A Pop Art take on our tin by Eva Grossberg
Geometric Op Art design by Eva Grossberg
Our pioneering packaging deserved something a little special, so we worked with German graphic artist, Heinrich Mittag, to design it.
No sooner did Emanuel Josef Margold design our colourfully printed Limited Edition tin, then it quickly became a collector’s item.
We’re not the only ones with an eye for a beautiful biscuit tin. Over the years, our Limited Edition designs have become highly-coveted collector’s items.
A lot changed in the 1920s, and Schwichtenberg’s angora tin introduced us to art-deco design.
Our best-selling ‘Express Tin’ was given an art deco makeover by painter Martel Schwichtenberg.
Designed by Martel Schwichtenberg, our iconic Bahlsen lettering landed on packs in 1928.
While Pop Art dominated the 1950s, designer Eva Grossberg dominated our tin designs
More than just a biscuit tin, Grossberg’s Op Art designs are functional works of art.