Our commitment to people and the environment
The trust we have earned over generations and across the world is something we don’t take lightly. It guides us to continuously reflect on and consciously shape the social and environmental impacts of our actions. That’s why we care about fair conditions and transparent processes across our entire supply chain.
Our brands stand for joy and quality — and we believe those should go hand in hand with responsible business practices.
A key building block in reducing our supply chain CO₂ emissions is our collaboration with Klim and Okermühle. Klim supports farmers in implementing regenerative practices, while Okermühle has been our local wheat supplier for over 100 years. Together, we have launched a forward-looking initiative to drive regenerative agriculture. Wheat is not only a central ingredient in many of our products, but it also offers huge potential to significantly reduce agricultural CO₂ emissions.
Klim’s platform promotes regenerative farming practices to build healthy soils, resilient ecosystems, and sustainable agriculture for the future. This partnership is a major milestone in our regional collaboration. Watch the video to learn how it works, featuring insights from our Sustainability Manager Kathinka Nagel, farmer Philip Schrieber, and Klim expert Kaspar von Engelbrechten.
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