1891
Our very first biscuit, named after Hanover’s prominent polymath, Gottfried Wilhelm Leibniz, was created by Hermann Bahlsen. Its buttery taste and satisfying snap landed it a gold medal at the 1893 Chicago World’s Fair.
We work closely with our trusted partners to ensure the sustainability and quality of our ingredients.
We’ve always believed that if you’re part of Bahlsen, you’re part of our family. Four generations later, it’s something we still believe.
We believe the same is true of our biscuits.
For us, it’s not just a biscuit, it’s a passion. From the ingredients we use to the packaging our biscuits arrive in, we give every detail the time it deserves.
Our TET logo – a rising sun and snake – derives from an ancient Egyptian hieroglyphic meaning ‘everlasting’, much like our legacy.
And if something can be improved, we improve it – whether it’s our packaging or our products.
We won’t stop until we get it just right. That’s why, when Klaus Bahlsen created our famous Waffeletten, he invented an entirely new machine to delicately roll and shape warm wafers, creating the perfect circle.
The future is made by all of us. That’s why we're committed to working with trusted partners to protect the planet for future generations.
We believe packaging can be more than functional, it can be beautiful too. So over the years, we’ve worked closely with some of Germany’s finest artists, using our packaging as a canvas.
No sooner did Emanuel Josef Margold design our colourfully printed Limited Edition tin, then it quickly became a collector’s item.
We’re not the only ones with an eye for a beautiful biscuit tin. Over the years, our Limited Edition designs have become highly-coveted collector’s items.
A lot changed in the 1920s, and Schwichtenberg’s angora tin introduced us to art-deco design.
Our best-selling ‘Express Tin’ was given an art deco makeover by painter Martel Schwichtenberg.
Designed by Martel Schwichtenberg, our iconic Bahlsen lettering landed on packs in 1928.
While Pop Art dominated the 1950s, designer Eva Grossberg dominated our tin designs.
More than just a biscuit tin, Grossberg’s Op Art designs are functional works of art.
Our pioneering packaging deserved something a little special, so we worked with German graphic artist, Heinrich Mittag, to design it.
Our family business has stood for enjoyment, quality and sustainability for over 130 years. Our passion for traditional craftsmanship and the best ingredients is reflected in our diverse range: from crispy cookies and delicate wafers to limited editions and seasonals. Discover the sweet variety and enjoy with a clear conscience.